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| Author: | Stuecken, K. |
| Title: | Gemeinschafts-Werbung der besonderen Art Eine Dokumentation in 6 Folgen ueber die beliebtesten Grundideen der Anzeigen-Gestaltung |
| Journal: | Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.271-273 |
| Index terms: | MARKETING ADVERTISING NEWSPAPER ADVERTISING |
| Language: | ger |
| Abstract: | In his series the author gives a documentation of the favorite basic ideas of advertisement development. In this article he discusses the usage of widely known picture-symbols with the help of the example of "extreme velocity" when the meaning is communicated through a children's bedtime story book illustration. |
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