search query: @indexterm NEWSPAPER ADVERTISING / total: 87
reference: 37 / 87
| Author: | Lee, S. Barnes, J.H. |
| Title: | Using color preferences in magazine advertising |
| Journal: | Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 25-30 |
| Index terms: | ADVERTISING EFFECTIVENESS NEWSPAPER ADVERTISING PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA