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| Author: | Lee, S. Barnes, J.H. |
| Title: | Using color preferences in magazine advertising |
| Journal: | Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 25-30 |
| Index terms: | ADVERTISING EFFECTIVENESS NEWSPAPER ADVERTISING PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA