search query: @indexterm NEWSPAPER ADVERTISING / total: 87
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| Author: | Yi, Y. |
| Title: | The Effects of Contextual Priming in Print Advertisements |
| Journal: | Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222 |
| Index terms: | ADVERTISING NEWSPAPER ADVERTISING PRODUCT INFORMATION |
| Language: | eng |
| Abstract: |
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