search query: @indexterm newspaper advertising / total: 87
reference: 81 / 87
Author: | Jackson, D. W. Jr. Brown, S. W. Harmon, R. R. |
Title: | Comparative magazine advertisement. |
Journal: | Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 21-26 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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