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| Author: | Newman, V. Chaharbaghi, K. |
| Title: | Strategic alliances in fast moving markets |
| Journal: | Long Range Planning
1996 : DEC, VOL. 29:6, p. 850-856 |
| Index terms: | |
| Freeterms: | ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | The pace of technological change and market shifts is forcing organizations to reconsider their strategies for creating sustainable competitive advantage. Strategic alliances focused on destabilizing market values are currently the most effective source of sustainable competitive advantage. The purpose of this article is to explain how successful strategic alliances can be arranged in fast moving markets. |
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