search query: @indexterm Opinion polls / total: 88
reference: 74 / 88
Author: | Van Westendorp, P. H. |
Title: | A new dimension in public opinion research. |
Journal: | Journal of the Market Research Society
1981 : JUL, VOL. 23:3, p. 161-180 |
Index terms: | SOCIAL RESEARCH MULTIDIMENSIONAL SCALING OPINION POLLS |
Language: | eng |
Abstract: |
SCIMA