search query: @journal_id 1056 / total: 88
reference: 28 / 88
| Author: | Köcher-Schulz, B. |
| Title: | Entwicklung von Markennamen. WWG-Symposium |
| Journal: | Werbeforschung und Praxis
1998 : VOL. 43:3-4, p. 16-18 |
| Index terms: | |
| Freeterms: | Markenmanagement |
| Language: | ger |
| Abstract: |
SCIMA