search query: @journal_id 1056 / total: 88
reference: 28 / 88
Author: | Köcher-Schulz, B. |
Title: | Entwicklung von Markennamen. WWG-Symposium |
Journal: | Werbeforschung und Praxis
1998 : VOL. 43:3-4, p. 16-18 |
Index terms: | |
Freeterms: | Markenmanagement |
Language: | ger |
Abstract: |
SCIMA