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| Author: | Saad, G. Gill, T. |
| Title: | Applications of evolutionary psychology in marketing |
| Journal: | Psychology and Marketing
2000 : DEC, VOL. 17:12, p. 1005-1034 |
| Index terms: | PSYCHOLOGY MARKETING EVALUATION |
| Language: | eng |
| Abstract: | Evolutionary psychology is an emerging paradigm in psychological science. The current article introduces this framework to marketing scholars and presents evidence for its increasing acceptance within the social science community. As a result, a case is made for the application of evolutionary psychology to marketing, and especially consumer behavior. Application of the evolutionary framework in studying gender-related consumption behavior is illustrated by comparing the evolutionary predictions with market-level consumption data, and by proposing new hypotheses based on this framework. |
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