search query: @journal_id 1335 / total: 88
reference: 1 / 88
« previous | next »
| Author: | Boonghee, Y. |
| Title: | Cross-group comparisons: A cautionary note |
| Journal: | Psychology and Marketing
2002 : APR, VOL. 19:4, p. 357-368 |
| Index terms: | Research Methodology |
| Language: | eng |
| Abstract: | This article alerts researchers to the importance of factorial invariance in comparative studies. Cross-group or cross-national comparisons, without clear understanding of factorial structures, can result in misleading conclusions regarding compared groups. The types and process of invariance test are discussed. Then, as an empirical illustration, American consumer ethnocentrism toward Japanese products is examined across gender and age. |
« previous | next »
SCIMA