search query: @indexterm THINKING / total: 88
reference: 8 / 88
| Author: | Martin, B. A. S. Lang, B. Wong, S. |
| Title: | Conclusion explicitness in advertising : the moderating role need for cognition (NFC) and argument quality (AQ) on persuasion |
| Journal: | Journal of Advertising
2004 : VOL 32:4, p. 57-65 |
| Index terms: | COGNITION THINKING |
| Language: | eng |
| Abstract: | This article tries to contribute need for cognition, which addresses a person´s propensity to effortful thinking. This research examines the role of involvement, and tries to contribute the need for cognition. |
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