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| Author: | Fall, L.T. Massey, J.E. |
| Title: | The significance of crisis communication in the aftermath of 9/11: a national investigation of how tourism managers have re-tooled their promotional campaigns |
| Journal: | Journal of Travel & Tourism Marketing
2006 : VOL. 19:2, p. 77-90 |
| Index terms: | crisis management managers terrorism tourism USA |
| Language: | eng |
| Abstract: | This paper explores the post-crisis communication efforts among convention and visitors bureaus (CVB) managers responsible for promoting travel to their destinations, how they have redesigned their promotional messages, and how they have redesigned their promotional messages, and how they have redirected their target market focus after the terrorist attacks. |
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