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| Author: | Baines, P.R. (et al.) |
| Title: | The dark side of political marketing: Islamist propaganda, reversal theory and British Muslims |
| Journal: | European Journal of Marketing
2010 : VOL. 44:3/4, p. 478-495 |
| Index terms: | marketing strategy politics communication terrorism theories research United Kingdom |
| Freeterms: | discussion |
| Language: | eng |
| Abstract: | This paper aims to discuss exploratory research into the perceptions of British Muslims (hereafter as: B-Ms.) towards Islamist (here as: I.) ideological messaging to contribute to the general debate on "radicalisation". Four focus groups were undertaken with a mixture of Bangladeshi and Pakistani B-Ms. who were shown a selection of I. propaganda media clips, gathered from the internet. It is proposed that I. communications focus on bringing about change in emotional states, especially inducing the paratelic-excitement mode, by focusing around a meta-narrative of Muslims as a unitary grouping self-defined as victim to Western aggression. It is concluded that B-Ms. respondents were unsympathetic to the I. ideological messaging contained in the sample of propaganda clips. |
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