search query: @indexterm Opinion polls / total: 88
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| Author: | Worcester, R. M. |
| Title: | Political opinion polling in Great Britain : past, present and future. |
| Journal: | European Research
1987 : AUG, VOL. 15:3, p. 143-150 |
| Index terms: | OPINION POLLS POLITICS UNITED KINGDOM |
| Language: | eng |
| Abstract: | British Gallup Poll was founded in 1937. The role of public opinion polling has increased dramatically since that time. The 1987 General Election gives a timely opportunity to review the history and development of political polling methodology, possible restrictions, and the relationship with the media are also examined. |
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