search query: @indexterm Opinion polls / total: 88
reference: 49 / 88
| Author: | Holbrook, M. B. |
| Title: | Mirror, Mirror, on the wall, what's unfair in the reflections on advertising? |
| Journal: | Journal of Marketing
1987 : JUL, VOL. 51:3, p. 95-103 |
| Index terms: | ADVERTISING SOCIETY OPINION POLLS USA |
| Language: | eng |
| Abstract: |
SCIMA