search query: @indexterm Opinion polls / total: 88
reference: 49 / 88
Author: | Holbrook, M. B. |
Title: | Mirror, Mirror, on the wall, what's unfair in the reflections on advertising? |
Journal: | Journal of Marketing
1987 : JUL, VOL. 51:3, p. 95-103 |
Index terms: | ADVERTISING SOCIETY OPINION POLLS USA |
Language: | eng |
Abstract: |
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