search query: @indexterm Opinion polls / total: 88
reference: 86 / 88
Author: | Cole, E. |
Title: | The significance to the society of the survey on public attitudes to market research. |
Journal: | Journal of the Market Research Society
1979 : APR, VOL. 21:2, p. 103-106 |
Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR MARKET RESEARCH OPINION POLLS |
Language: | eng |
Abstract: |
SCIMA