search query: @indexterm Opinion polls / total: 88
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| Author: | Leigh, J. H. Martin, C. R. |
| Title: | "Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics. |
| Journal: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 418-424 |
| Index terms: | OPINION POLLS RESPONSE RATE SURVEYS |
| Language: | eng |
| Abstract: | Effects of question form, question content, and respondent experience/involvement factors on indicators of "don't know" item nonresponse to attitude questions were investigated in split-ballot experiment with 398 respondents. Results provide support for premises of the threshold model formulated by Schuman and Presser. |
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