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| Author: | Ernst, R. Kouvelis, P. |
| Title: | The effects of selling packaged goods on inventory decisions |
| Journal: | Management Science
1999 : AUG, VOL. 45:8, p. 1142-1155 |
| Index terms: | MANAGEMENT SELLING INVENTORY CONTROL |
| Language: | eng |
| Abstract: | In this paper, the authors study within a newsboy type modeling framework the common business practice of retail firms to sell products not only as independent items, but also as part of multiproduct packets (packaged goods). The authors' emphasis is on understanding the effects of such practices on the inventory decisions of the firm. They provide an insight on the resulting level of suboptimality when inventory decisions are made with demand information only on the independent items and packaged goods. |
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