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Author: | Rosenblom, B. |
Title: | Guest editorial: behavioral dimensions of e-commerce: augmenting technology and economics |
Journal: | Psychology & Marketing
2003 : FEB, VOL. 20:2, p. 93-98 |
Index terms: | Consumer behaviour Economics Electronic commerce Internet Technology |
Language: | eng |
Abstract: | This is the introduction to the articles in this special issue. The focus of the articles is on the underlying forces that might shape the future of e-commerce in the 21st century, particularly the influence of consumer behaviour. The editorial section also provides some brief perspective on the twin forces that drove the e-commerce phenomenon during its early phase: technology and economics. |
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