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| Author: | Klein, S. Köhne, F. Öörni, A. |
| Title: | Barriers to online booking of scheduled airline tickets |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 27-39 |
| Index terms: | Consumer behaviour Electronic commerce Internet Tourism Travel Prices Air transport |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | In the early years of e-commerce, the tourism sector had high expectations for online booking (hereafter as: ol-bkg). However, the booking ratio for all but the no-frills airlines is still disappointing. This paper discusses reasons for the slow adoption of ol-bkg. Ol-bkg. systems are analyzed as consumer information environments for scheduled airline tickets. The analyses are based on two experiments conducted in 1999 and 2002 respectively. The negative effects of the underlying market structure and the product complexity in the adoption of ol-bkg. is also discussed. |
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