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| Author: | Shang, R-A. Chen, Y-C. Shen, L. |
| Title: | Extrinsic versus intrinsic motivations for consumers to shop on-line |
| Journal: | Information & Management
2005 : MAR, VOL 42:3, p. 401-413 |
| Index terms: | Electronic shopping Electronic commerce Consumer behaviour Customers Motivation Technology Models Theories |
| Freeterms: | e-commerce WWW |
| Language: | eng |
| Abstract: | This study examines whether intrinsic motivations can be used to explain consumersÂ’ acceptance of on-line (here as: OL.) shopping. A theoretical model, based on the technology acceptance model, is proposed to describe the intrinsic and extrinsic motivations of consumers to OL. shopping. Results of this empirical study show that perceived usefulness is not an antecedent of OL. shopping, while fashion and a cognitive absorption experiences on the web were more important than their extrinsic factors in explaining OL. consuming behaviour. |
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