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| Author: | Waldfogel, J. Chen, L. |
| Title: | Does information undermine brand? Information intermediary use and preference for branded web retailers |
| Journal: | Journal of Industrial Economics
2006 : DEC, VOL. 54:4, p. 425-449 |
| Index terms: | brands electronic commerce information internet |
| Language: | eng |
| Abstract: | Investments in brand, and third-party information, provide alternative methods for convincing potential customers that vendors will deliver as promised. The study uses a 13-month panel data set on 1998-1999 Internet shopping behaviour and use of information intermediaries by over 30 000 households to examine whether information use undermines brand. Individuals using price comparison sites substantially increase their level of shopping at unbranded retail sites, while they shop less at Amazon. |
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