search query: @indexterm Marketing strategy / total: 884
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| Author: | Pritchard, M. P. Funk, D. C. Alexandris, K. |
| Title: | Barriers of repeat patronage: the impact of spectator constraints |
| Journal: | European Journal of Marketing
2009 : VOL. 43:1-2, p. 169-187 |
| Index terms: | consumers marketing strategy |
| Freeterms: | sporting events |
| Language: | eng |
| Abstract: | The reason people cease to attend sporting events isn't well understood. The aim of the study is to examine how factors motivate and inhibit people from continuing. The study discovers external barriers such as work commitments and internal barriers like personal or family priorities. |
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