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| Author: | Munnukka, J. Järvi, P. |
| Title: | The value drivers of high-tech consumer products |
| Journal: | Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 582-601 |
| Index terms: | high technology consumer durables products Finland |
| Freeterms: | households network effect value hierarchies models |
| Language: | eng |
| Abstract: | This study examines the influence of the customer-value hierarchy model and social network on the perceived economic value of high-tech consumer products. Using the form interview method, this quantitative empirical study was performed among Finnish households in early 2008, applying the non-probability quota sampling method. The data included more than 450 completed questionnaires. Hypothesis testing was conducted by linear multiple regression analysis. Among others, it is found that goal-, consequence-, and attribute-level value perceptions have a positive effect on the perceived economic value of high-tech consumer products etc. |
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