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| Author: | Bunk, B. |
| Title: | Direktmarketing: Gelingt der grosse Wurf? |
| Journal: | Absatzwirtschaft
1993 : MAY, p. 106-108 |
| Index terms: | DIRECT SELLING TELEPHONE SELLING DATA BASE MANAGEMENT MARKETING MIX |
| Language: | ger |
| Abstract: |
SCIMA