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| Author: | Heins, P. Ukas, R. |
| Title: | Zielgruppenmarketing: Verborgene Schätze. |
| Journal: | Absatzwirtschaft
1995 : JAN, p. 60-63 |
| Index terms: | CUSTOMERS DATA BASE MANAGEMENT MARKETING SALES MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA