search query: @indexterm data base management / total: 89
reference: 16 / 89
Author: | Heins, P. Ukas, R. |
Title: | Zielgruppenmarketing: Verborgene Schätze. |
Journal: | Absatzwirtschaft
1995 : JAN, p. 60-63 |
Index terms: | CUSTOMERS DATA BASE MANAGEMENT MARKETING SALES MANAGEMENT |
Language: | ger |
Abstract: |
SCIMA