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| Author: | Myers, M. B. Griffith, D. A. |
| Title: | Strategies for combating gray market activity |
| Journal: | Business Horizons
1999 : NOV-DEC, 42:6, p. 2-8 |
| Index terms: | INFORMAL ECONOMY MARKET STRUCTURE PUBLIC POLICY REGULATIONS |
| Language: | eng |
| Abstract: | Distribution termed as a grey market or parallel importing is a growing phenomenon. Grey markets occur when genuinely branded merchandise flows through unauthorized channels. Through the development of a Web-accessibe database, companies may be able to achieve new efficiencies in monitoring and forecasting gray market activity. |
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