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| Author: | Rese, M. |
| Title: | Relationship marketing and customer satisfaction : an information economics perspective |
| Journal: | Marketing Theory
2003 : VOL 3:1, p. 97-117 |
| Index terms: | CUSTOMERS INFORMATION THEORY INFORMATION ECONOMICS |
| Language: | eng |
| Abstract: | This article examines the relationship and customer retention. Customer retention is examined from an economic perspective. The aim of this article is to show factors which are relevant and influence the effect on customer satisfaction as a source of retention. |
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