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| Author: | Schmittlein, D. G. Morrison, D. G. |
| Title: | Measuring miscomprehension for televised communications using true-false questions. |
| Journal: | Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 147-156 |
| Index terms: | TELEVISION ADVERTISING COMMUNICATION INFORMATION THEORY |
| Language: | eng |
| Abstract: |
SCIMA