search query: @indexterm Information theory / total: 89
reference: 57 / 89
| Author: | Gatignon, H. Robertson, T. S. |
| Title: | A propositional Inventory for New Diffusion Research. |
| Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 849-867 |
| Index terms: | COMMUNICATION INFORMATION THEORY CONSUMER BEHAVIOUR CONSUMER INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA