search query: @indexterm Information theory / total: 89
reference: 83 / 89
Author: | Smith, R. E. Hunt, S. D. |
Title: | Attributional processes and effects in promotional situations. |
Journal: | Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 149-158 |
Index terms: | ADVERTISING CONSUMER INFORMATION INFORMATION THEORY |
Language: | eng |
Abstract: |
SCIMA