search query: @indexterm data base management / total: 89
reference: 56 / 89
Author: | Shaw, B. Stone, M. |
Title: | Competitive superiority through data base marketing. |
Journal: | Long Range Planning
1988 : OCT, VOL. 21:5, p. 24-40 |
Index terms: | INFORMATION TECHNOLOGY DATA BASE MANAGEMENT MARKETING |
Language: | eng |
Abstract: |
SCIMA