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| Author: | Sonnenberg, F. K. |
| Title: | Direct mail - The right audience and the right message. |
| Journal: | Journal of Business Strategy
1989 : JAN-FEB, VOL. 10:1, p. 60-64 |
| Index terms: | DIRECT MAIL DATA BASE MANAGEMENT MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA