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| Author: | Callingham, M. |
| Title: | The role of qualitative notions in company decision making |
| Journal: | Journal of the Market Research Society
1991 : JAN, VOL. 33:1, p. 45-49 |
| Index terms: | DECISION MAKING CORPORATE CULTURE INFORMATION INFORMATION THEORY SEMANTICS SEMIOLOGY |
| Language: | eng |
| Abstract: | The three sides of companies as social entities, the vision, the culture, and the spirit are discussed. The author's personal views and observations on the way companies go about using information to make decisions are presented. Companies differ in their spirit, accordingly look for different types of information and use different qualitative notions. The process of decision making which is dependent upon a vigorous and open "spirit", will become an increasingly necessary requirement for companies as they move from hierarchical to collaborative structures. |
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