search query: @indexterm corporate planning / total: 896
reference: 204 / 896
Author: | Pavia, T. M. |
Title: | Using marketing models in strategic planning. |
Journal: | Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67 |
Index terms: | CORPORATE PLANNING MARKETING MODELS MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA