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| Author: | Brooker, R. E. Jr. |
| Title: | Orchestrating the planning process ! Lord Corporation |
| Journal: | Journal of Business Strategy
1991 : JUl-AUG, VOL. 12:4, p.4-8 |
| Index terms: | CORPORATE PLANNING TECHNOLOGY LEADERSHIP STRATEGIC PLANNING MANAGERS |
| Language: | eng |
| Abstract: | At Lord Corporation by matrixing core technologies and core businesses it is expected to build a world-wide leadership position, assuring strong growth and profitability. To meet this objective, strategic planning is essential. Strategic planning is developed by line and staff managers. As a result, those responsible for implementation "own the plan", while the chiet executive officer directs the formulation of the strategy. |
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