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| Author: | Quigley, J. V. |
| Title: | Vision: How leaders develop it, share it , and sustain it |
| Journal: | Business Horizons
1994 : SEP-OCT, VOL. 37:5, p. 37-41 |
| Index terms: | LONG RANGE PLANNING CORPORATE PLANNING FORECASTING |
| Language: | eng |
| Abstract: | Although the concept of vision is highly topical, not one in 20 corporations has what could pass as a vision statement inside or outside the company. Fewer than one in 100 has a vision statement that has been effectively communicated to its people. Vision has been discussed by other authors, but there has been little definition of content. No one has described how to develop vision that encompasses broad-based commitment. Equally important, little has been written on how to communicate vision, how to renew it, and how to sustain it over long periods. |
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