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| Author: | Lichter, R. |
| Title: | Does Hollywood hate business or money? |
| Journal: | Journal of Communication
1997 : WINTER, VOL. 27:1, p. 68-84 |
| Index terms: | MONEY CORPORATE PLANNING COMMUNICATION |
| Language: | eng |
| Abstract: | Challenging earlier findings that television entertainment depicts business negatively, Thomas and LeShay (1992) recently argued that television stigmatizes wealth rather than business. in this article the authors test that argument through a content analysis of television characters in all occupations across 30 seasons. The findings reaffirm that television stigmatizes the occupation of business, independently of economic factors. These results pose a challenge to mass communications theory that interprets popular culture as a source of social control. |
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