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Author: | Venkatraman, N. |
Title: | IT Agenda 2000: Not Fixing Technical Bugs But Creating Business Value |
Journal: | European Management Journal
1998 : VOL. 16:5, p. 573-585 |
Index terms: | INFORMATION TECHNOLOGY TECHNOLOGICAL INNOVATION CORPORATE PLANNING |
Language: | eng |
Abstract: | We are in the midst of dealing with several operational issues on the IT agenda - Euro, Year 2000 conversion, SAP/ Oracle implementation, Intranet, Extranet and Internet applications, telecommuting and such. These are critical, time-sensitive issues but they need to be coherently organized to create superior business value. In this paper, I offer an overarching logic for IT strategy as a value center and develop three themes that reflect a business- oriented agenda for the 21st century. I also develop a set of implications to guide managers to develop an effective IT strategy that provides the foundation for the 21st century. |
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