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| Author: | Newell, S. J. Goldsmith, R. E. |
| Title: | The development of a scale to measure perceived corporate credibility |
| Journal: | Journal of Business Research
2001 : JUN, VOL. 52:3, p. 235-247 |
| Index terms: | Financial performance Corporate earnings Corporate planning Reliability |
| Language: | eng |
| Abstract: | The paper describes the development and validation of a short, reliable, and valid self-report scale designed to measure corporate credibility or the amount of expertise and trustworthiness that consumers perceive in a corporation. Five studies using data from a total of 864 subjects are described detailing the development and validation of an eighth-item, Likert-type scale containing two dimensions: expertise and trustworthiness. |
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