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| Author: | Pearson, A.E. |
| Title: | Tough-minded ways to get innovative (classic) |
| Journal: | Harvard Business Review
2002 : AUG, VOL. 80:8, p. 117-124, 125 |
| Index terms: | Management science Corporate planning Innovation |
| Language: | eng |
| Abstract: | The author takes a broad view of innovation, believing like Peter Drucker that productive innovation - the kind that actually makes a company more competitive -arises from discipline more than imagination. The author is an experienced corporate executive and sees innovation from the trenches, not from the clouds. In the article, the author downplays the need for great product or technological breakthroughs, instead encouraging executives to seek steady, small enhancements in all business functions. Achieving that goal requires management that is simultaneously hardheaded and open-minded. (This article is a part of the Best of HBR series, publ. in 1988). |
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