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| Author: | Levitt, T. |
| Title: | Creativity is not enough (classic) |
| Journal: | Harvard Business Review
2002 : AUG, VOL. 80:8, p. 137-144, 145 |
| Index terms: | Management science Corporate planning Creativity Innovation |
| Language: | eng |
| Abstract: | The author takes dead aim at the assumption that creativity is superiour to conformity, arguing that creativity as it is commonly defined - the ability to come up with brilliantly novel ideas - can actually be destructive to businesses. By failing to take into account practical matters of implementation, big thinkers can inspire organizational cultures dedicated to abstract chatter rather than purposeful action. In such cultures, innovation never happens because people are always talking about it but never doing it. (This article is a part of the Best of HBR series, publ. in 1963). |
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