search query: @indexterm CORPORATE PLANNING / total: 896
reference: 10 / 896
| Author: | Chakravarthy, B. Lorange, P. |
| Title: | Sponsoring renewal |
| Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 39-44 |
| Index terms: | executives management corporate planning entrepreneurship |
| Language: | eng |
| Abstract: | In the corporate world, entrepreneur-managers are highly desired. However, only few are successful unless they have an executive sponsor. This article deals with the reasons. |
SCIMA