search query: @indexterm corporate planning / total: 896
reference: 281 / 896
| Author: | Allio, R. J. |
| Title: | Formulating global strategy. |
| Journal: | Planning Review
1989 : MAR/APR, VOL. 17:2, p. 22-23, 26-28 |
| Index terms: | CORPORATE PLANNING COMPETITOR ANALYSIS STRATEGIC PLANNING |
| Language: | eng |
| Abstract: | Review of the book: The Practical Strategist for globalizing a business, and advice for planning line managers and CEOs on planning culture. The downfall of RCA in the colour television industry. Recognizing a global industry. The political dimension. Global strategy models. Seven guidelines for winning globally. The right management system. Two Exhibits illustrate the study. |
SCIMA