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| Author: | Gannes, S. |
| Title: | Corporate performance Merck has made biotech work |
| Journal: | Fortune
1987 : JAN.19, No. 2, p.44-46 |
| Index terms: | BIO-TECHNOLOGY CORPORATE PLANNING USA |
| Language: | eng |
| Abstract: | A review of how since 1976 Merck has become a front runner in the biotechnology business by updating its research methods and developing new drugs, its ability to attract and hold young academics, its orientation to biomedical science, its response to price cuts, its less costly strategy of product differentiation and future prospects. An investment graph is given. |
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