search query: @indexterm corporate planning / total: 896
reference: 273 / 896
| Author: | Flett, F. |
| Title: | Innovation in mature companies - rejuvenation or stagnation? |
| Journal: | Management Decision
1989 : VOL. 27:6, p. 51-58 |
| Index terms: | CORPORATE PLANNING INNOVATION ORGANIZATIONAL CHANGE |
| Language: | eng |
| Abstract: | When an organization matures to a medium or large concern, it can lose some of the innovative drive which brought its success, and thereafter begins to fade. A new model of product (service) innovation screening is presented. The model is based on questioning of product, price, promotion, place and people strategies weighted against an organization's Strenghts, Weaknesses, Opportunities and Threats (SWOT) analysis. The aim of this method is to initiate and crystallize conceptual thinking, and mobilize the execution of innovation. Certain elements such as structure, management style and informal organization may be the obstacles in the initial phases of innovation development. |
SCIMA