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| Author: | Knuckles, B. |
| Title: | Planning for the PC-based decision support systems |
| Journal: | Journal of Advertising Research
1987 : JUNE/JULY, VOL. 27:3, p.RC 10-11 |
| Index terms: | DECISION MAKING CORPORATE PLANNING BUSINESS ENVIRONMENT |
| Language: | eng |
| Abstract: | Planning for a PC-based decision support system within marketing research groups we must address some internal issues: the needs assessment, the education process, corporate culture, the overall business climate. The aim of decision support system is to combine the MIS expertise with marketing expertise and judgement to produce a system that can be easily transported across the company |
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