search query: @indexterm corporate planning / total: 896
reference: 261 / 896
| Author: | Magyar, K. M. |
| Title: | Es muss vieles stimmen, um Visionen zu finden! (!Visions) |
| Journal: | Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:3, p. 27-30 |
| Index terms: | CORPORATE PLANNING FUTURE SCENARIOS CREATIVITY CORPORATE CULTURE CUSTOMERS |
| Language: | ger |
| Abstract: | A "ghost" is spooking its way through the world of management - the "ghost of visions". More an more theorists, practitioners, managers and marketers believe that the long-term success of a company depends on strategically valid visions. Visions are defined as products of a special use of creativity. Seven rules are offered as an aid to conceiving visions. These include suggestions on team work, concept formation, scenarios, consulting inventive people - or even utopians -, management and marketing cultures, and organization of mental efforts. |
SCIMA