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| Author: | Cope, N. |
| Title: | Walkmen's global stride |
| Journal: | Business
1990 : MARCH, p. 52-57, 59 |
| Index terms: | ELECTRONICS INDUSTRY JAPAN CORPORATE PLANNING |
| Language: | eng |
| Abstract: | 590 portrait of Sony Corporation of Japan, its consumer electronics, and Walkman. Walkman sales. Other products. Sony acquisitions. Globalization. Akio Morita, Sony chairman and his business strategy. Impact of the yen. Profits. Its "local" factories. TV production. Overseas manufacturing operations. Its European Keiei Kaigi. Global localization. Competition. Personal profile of Morita. Sony move into telecommunications. Software. Columbia deal. Innovation and Walkman. Spending on R&D. Technology. CBS-Sony. Comparison with Matsushita. Batman. High-definition TV film. |
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