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| Author: | Schmidt, J. |
| Title: | Ubernahme und Umsetzung globaler geschaftspolitischer Strategien fur die Unternehmensplanung einer Sparkasse (Adoption and execution of global business strategies in the planning of savings banks) |
| Journal: | Betriebswirtschaftliche Blätter
1990 : VOL. 39:11, p. 493-495 |
| Index terms: | CORPORATE PLANNING SAVINGS BANKS |
| Language: | ger |
| Abstract: | The profit of the authors savings bank threatens to be halved this year. Several planning and control tools can be implemented to counter this tendency , such as market share analysis, comparison with rivals, customer visits etc. A comprehensive therapeutic program is also outlined. |
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